The tasty and incredibly healthy ice cream company called 'Halo Top' uses golden lids for each pint -- a detail that aims to resemble a real angel halo. The idea is to make the consumer feel like they are eating a calorie-loaded treat while reminding them that each pint is actually a low-calorie, high-protein and low-sugar option.
Halo Top packages reflect the brand's name -- a clever pun -- and boast vibrant graphics and signage. The brand also uses the slogan "save the bowl -- you’re going to want the whole pint." This slogan suggests that consumers with a sweet tooth will enjoy Halo Top's dessert range without the guilt that they would normally feel when consuming a caloric snack.
With various flavors ranging from birthday cake to chocolate mocha chip, this ideal dessert encourages consumers to dig in.
Golden Ice Cream Tubs
The 'Halo Top' Healthy Desserts Use Gilded Lids to Resemble Angel Halos
Trend Themes
1. Healthy Dessert Branding - Brands can use clever packaging and slogans to make healthy food options more appealing to consumers.
2. Visual Product Cues - Using visual cues like gold foil lids can make a product feel more indulgent and increase sales.
3. Low-calorie, High-protein Foods - There is a growing demand for healthier food options, which presents an opportunity for companies to create innovative products in this category.
Industry Implications
1. Healthy Food and Beverage - Developing healthy food products and marketing them in innovative ways can be a lucrative business opportunity.
2. Packaging Design - Designing visually appealing packaging can help brands stand out and attract consumers.
3. Virtual Health Coaching - As more people try to eat healthy, there is an opportunity to develop virtual health coaching programs that teach people how to make healthy food choices and incorporate them into their diets.