In the spirit of Halloween this year, Lotteria is serving up a special-edition Halloween burger that comes dressed with a bright purple sauce.
The 'Purple Magic Bacon Double Excellent Cheeseburger' is being served with a purple sauce that's been created from a Japanese purple potato and a long slice of crispy bacon, which gives the burger the appearance of having a long tongue. For the season, the fast food items are being sold in purple coffin-shaped boxes, alongside wrappers in a matching color that's printed with a creepy set of teeth.
Lotteria is a chain that's no stranger to topping its hamburgers and cheeseburgers with unusual ingredients. In the past, it has experimented with serving everything from strawberries and steak to pasta and cubes of rice between buns.
Purple-Hued Burger Sauces
Lotteria is Serving a Special Halloween Burger with a Purple Sauce
Trend Themes
1. Halloween-themed Fast Food - Opportunity for fast food chains to create limited-edition menu items with unique and festive ingredients for special holidays like Halloween.
2. Colorful Food Presentation - Potential for restaurants to attract customers by incorporating vibrant and visually appealing colors into their food and packaging.
3. Unconventional Burger Sauces - Possibility for restaurants to innovate by introducing unconventional sauce flavors made from unique ingredients, providing customers with new and exciting taste experiences.
Industry Implications
1. Fast Food - Fast food chains can capitalize on the trend of creating limited-time, themed offerings to generate excitement and boost sales during specific seasons or events.
2. Restaurant - Restaurants can attract customers and stand out from competitors by offering creative and visually appealing food presentations, leveraging the power of Instagram-worthy dishes.
3. Food Innovation - Opportunity for food industry players to explore unconventional ingredients and flavors in sauces, revolutionizing traditional burger offerings and creating a new market segment.