In an effort to draw more voters out to the US midterm elections, Lyft will be providing half-priced rides during the election dates. Riders simply need to enter location-based codes into the Lyft app to access the half-priced rides, with the codes being offered by Vote.org and TurboVote. Lyft hopes that this offer will draw more voters out during the elections as 35% of youth who didn't go to college cited lack of transportation as a reason for not voting in 2016.
Along with offering half-priced rides, Lyft will also offer free rides to people from underserved communities. These rides will be provided in partnership with nonpartisan, nonprofit partners like Voto Latino to ensure these voices are heard and not stifled due to lack of transportation.
Discounted Voter Rides
Lyft Will Offer Half-Priced Rides During the 2018 Midterm Elections
Trend Themes
1. Discounted Rides - The trend of offering discounted rides during elections provides an opportunity for disruptors to explore innovative transportation solutions for civic engagement.
2. Location-based Codes - The trend of using location-based codes for accessing discounted rides presents an opportunity for disruptors to develop personalized marketing strategies based on user locations.
3. Transportation Barrier - The trend of addressing lack of transportation as a barrier to voting highlights the potential for disruptors to create innovative and inclusive transportation solutions.
Industry Implications
1. Ride-hailing Services - The ride-hailing industry can leverage the trend of discounted rides during elections to attract new customers and expand their user base.
2. Nonprofit Organizations - Nonprofit organizations can consider partnering with ride-hailing services to address transportation barriers to civic engagement, creating an opportunity for innovative collaborations.
3. Political Campaign Services - Political campaign service providers can explore the trend of location-based codes for discounted rides to enhance their voter mobilization efforts and improve accessibility to polling stations.