PUMA works together with Japanese artist Hajime Sorayama on a new capsule that celebrates Lunar New Year right around the corner. The looks are defined by a shimmery base with a futuristic feel thorughout a series of apparel and footwear. The sneaker silhouettes comprised new iterations of the PUMA Palermo and Spirex shoes.
Shining a spotlight on the sleek Palermo silhouette, it is complete in a UV silver coating that gives it a nice sheen. The Spirex has a silver casing on top of the thick white sole unit -- all of these are packaged in a themed shoe box. The clothing features a selection of hoodies, leggings, and tracksuits with accessories such as caps and duffel bags.
Shimmery New Year-Inspired Streetwear
Hajime Sorayama Joins PUMA On a LNY Collection
Trend Themes
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Shimmery Streetwear — The new year-inspired streetwear collection by PUMA and Hajime Sorayama features shimmery base with a futuristic feel.
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Lunar New Year Capsule — PUMA collaborates with Japanese artist Hajime Sorayama to create a Lunar New Year capsule collection.
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Futuristic Apparel and Footwear — The PUMA x Hajime Sorayama collection showcases apparel and footwear with a futuristic aesthetic and shimmery design.
Industry Implications
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Fashion — The fashion industry can explore the trend of shimmery streetwear designs for future collections.
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Sportswear — Sportswear brands can tap into the Lunar New Year market by creating limited edition capsule collections.
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Art and Design — Art and design industries can find inspiration in the collaboration between PUMA and Hajime Sorayama, incorporating futuristic elements into their own projects.