Have you ever seen a hair style on a star and wondered how you would look with a similar 'do? HairMixer.com gives you the chance to "try on the hair" before making the big step. A bunch of stars are preloaded in the hair-raising website, but you can add your own or other star pictures. Compare the hairstyles, email to friends, and have fun putting yourself on the cover of a magazine too.
Implications - Celebrity-crazed consumers are a huge audience that different companies and brands can tap into. By familiarizing customers with the item they are promoting, a brand can create a personal connection with buyers and therefore effectively attract customers who would not regularly be part of the organization's target audience.
Hairstyles You Can Try Before You Buy
HairMixer.com
Trend Themes
1. Virtual Hairstyle Try-on - Creating a digital platform that allows customers to virtually try on hairstyles before committing to a new look, disrupting traditional in-person salon experiences.
2. Personalized Hair Tips - Developing interactive features that provide personalized recommendations for hairstyles based on individual preferences and facial features, disrupting the traditional salon consultation process.
3. Social Sharing Hair Tools - Creating hair styling tools that integrate with social media platforms, allowing users to share their hairstyles with friends and followers, disrupting traditional word-of-mouth marketing in the haircare industry.
Industry Implications
1. Beauty - Beauty brands can integrate virtual hairstyle try-on features into their websites and apps, offering customers a unique way to engage with their products and disrupting traditional in-person salon experiences.
2. Technology - Technology companies can develop innovative hair try-on tools and algorithms that analyze facial features and hair preferences to recommend personalized hairstyles, disrupting the traditional salon consultation process.
3. Social Media - Social media platforms can partner with beauty brands and hair tools companies to provide a seamless integration with their products, allowing users to share their hairstyles with friends and followers and disrupting traditional word-of-mouth marketing in the haircare industry.