Hairitage by Mindy McKnight is an influencer-created haircare range that was developed to offer high-quality, luxurious products for all hair types at an affordable price. Launched in 2020, the brand is expanding with 18 new products made with naturally derived ingredients.
The brand offers products for cleansing, conditioning, hydrating, restoring and styling, with options to support hair types that range from textures 1A to 4C. For every day use, consumers may gravitate towards essentials like the Outta My Hair Gentle Daily Shampoo and the Tame the Mane Smoothing Conditioner. Some of the other standout products from the brand include the the Rice is Right Rice Water Hair Rinse and the Restart Button Scalp Exfoliator. All of the products come in at under $8.
Affordable Luxury Haircare
Hairitage Offers Cost-Conscious, Quality Products for All Hair Types
Trend Themes
1. Affordable Luxury Haircare - Innovative ways to create high-quality haircare products at an affordable price point.
2. Naturally Derived Ingredients - Exploring the use of naturally derived ingredients in haircare products.
3. Haircare for All Hair Types - Developing specialized haircare products for all hair types.
Industry Implications
1. Beauty and Personal Care Industry - Opportunities for more affordable yet high-quality beauty products for consumers.
2. Influencer Marketing Industry - Potential for influencers to develop their own high-quality product lines.
3. Sustainable Beauty Industry - Incorporating more naturally derived ingredients in haircare products to appeal to consumers who prioritize sustainability.