The all-new Garnier Fructis Pure Clean Hair Reset collection recognizes that the way consumers approach their overall skin health has changed, and that includes the health of the scalp. The exclusive collection, created by Garnier and Walmart, features tailored solutions for the hair and scalp that are beneficial for clearing away residue, be it pollution, dirt, oil or buildup from styling products. True to its name, the product line is effective for removing up to 100% of residue.
The skincare-influenced range of hair care products incorporates popular skin-caring ingredients such as detoxifying charcoal, aloe vera, citrus acid and micellar agents—and no silicone, petrolatum, mineral oil, parabens or dyes. In the product line, consumers can create a simple four-step ritual with shampoos, scrubs, conditioners and scalp serums.
Scalp-Cleansing Haircare
Garnier Fructis Pure Clean Hair Reset Clears Residue & Buildup
Trend Themes
1. Scalp-cleansing Haircare - The trend of scalp-focused hair care products featuring skin care ingredients creates opportunities for disruptive innovation in both the hair care and skin care industries.
2. Detoxifying Hair Products - The trend of incorporating detoxifying ingredients such as charcoal and micellar agents in hair care products presents an opportunity for disruptive innovation in the hair care industry and beyond.
3. Residue-removing Hair Care - The trend of products specifically designed to remove hair and scalp residue creates opportunities for disruptive innovation in both the hair care and personal care industries.
Industry Implications
1. Hair Care Industry - The rise of scalp-cleansing and detoxifying hair care trends presents opportunities for hair care companies to innovate their product offerings and gain a competitive edge.
2. Skin Care Industry - The trends of incorporating skin care ingredients and targeting the scalp creates opportunities for skin care companies to expand into the hair care market and develop new product lines.
3. Personal Care Industry - The trend of creating products to remove residue from hair and scalp represents an opportunity for personal care companies to expand into new product categories and create innovative solutions for consumers.