In celebration of its 10th anniversary, Moroccanoil collaborated with Swarovski to create a special-edition hair oil bottle and package.
To note the fact that its argan oil-based products have been supporting both consumers and professional stylists alike for a decade, Moroccanoil launched a limited-edition bottle that's covered in turquoise-colored crystals. The brand color can also be found on the entirety of the packaging's exterior, along with opulent gold foil lettering and pearlescent paper, which provides a shimmering finish.
The interior of the package tells the brand's story and sets the scene with an image of a desert, making it look as though the hair oil bottle has been safely nestled within a large sand dune.
Bedazzled Hair Oil Bottles
Moroccanoil and Swarovski Created a Special Celebratory Package
Trend Themes
1. Luxury Packaging - The collaboration between Moroccanoil and Swarovski showcases the trend of luxury packaging in the beauty industry.
2. Premium Limited-edition Products - The special edition bottle and package by Moroccanoil demonstrate the trend of creating premium limited-edition products to commemorate milestones.
3. Personalized Branding - The use of brand color, opulent gold foil lettering, and pearlescent paper in the packaging highlights the trend of personalized branding in the beauty industry.
Industry Implications
1. Beauty - The collaboration between Moroccanoil and Swarovski presents opportunities for disruptive innovation in the beauty industry through luxurious and personalized packaging.
2. Fashion - The partnership between Moroccanoil and Swarovski showcases the potential for disruptive innovation in the fashion industry by combining beauty products with high-end crystal embellishments.
3. Consumer Goods - The creation of a special-edition hair oil bottle and package by Moroccanoil and Swarovski represents an opportunity for disruptive innovation in the consumer goods industry through the integration of premium materials and limited-edition offerings.