There are numerous hair care collections that have been released to specifically address issues with dry, curly and damaged hair, but Not Your Mother's is taking a fresh approach with its new Not Your Mother's Naturals. These hair care products are touted as plant-derived ingredient blends with "worry-free ingredients" and formulas that are gentle, environmentally friendly and free from sulfates, silicones, phalates, parabens, gluten and synthetic dyes. Additionally, the products are packaged in recyclable packaging.
The Not Your Mother's Naturals includes nourishing, natural and exotic ingredients like royal honey, desert melon, French plum seed, African marula oil and wild apple blossom.
To encourage consumers to discover the ingredients used in the hair care collections, Not Your Mother's assembled an ingredient glossary.