Real Gypsies As Models

Vivienne Westwood Controversial Milan Menswear Runway

Vivienne Westwood’s spring/summer 2009 menswear Milan show has sparked controversy and debate due to the designer’s decision to cast Roma gypsies as catwalk models. The models sported gold teeth and enormous medallions with rough looks and an abundance of tattoos. Westwood’s models were dressed as "rough, stylish and hardened" Roma as part of her show’s theme of ‘tolerance’.

Xenophobia is a touchy subject in Italy, where many Italians blame gypsies and immigrants for much of the crime in the country.

Tiziano Maiolo, a member of the Milan council criticized Westwood’s show, "I think the designer has a romantic notion about gypsies that is one hundred years out of date." He goes on, "If she wants, I will take her on a tour of the nomad camps. These people do not want to work, they live by thieving and they have no respect for the law."

The collection featured shirts with their sleeves rolled up and their half ripped off cuffs, drop crotch pants with oversized buttons, muscle tees, boxer shorts, square-toe carpetbag shoes, and oversized belt buckles.

I say, good job Ms. Westwood. You have sparked interest and dialog on an important topic and have shown that real men who are not skins and bones can successfully flaunt the latest fashion designs on the runways.
Trend Themes
1. Diversityrepresentation-in-fashion - Fashion industry can embrace diversity and challenge societal norms by casting models from marginalized communities.
2. Controversialfashion-brands - Controversial fashion brands have the potential to generate buzz and spark important discussions around social issues.
3. Fashion-activism - Fashion shows can serve as a platform for activism, promoting tolerance and raising awareness about social justice causes.
Industry Implications
1. Fashion - The fashion industry can embrace disruptive innovation by challenging traditional beauty standards and fostering inclusivity.
2. Modeling - The modeling industry has an opportunity to redefine beauty norms by representing a diverse range of models on the runway.
3. Socialactivism - The fashion industry can collaborate with social activists to use fashion shows as a medium for advocating for societal change.

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