Gucci has unveiled their Spring/Summer 2009 ad campaign by photographers Inez van Lamsweerde and Vinoodh Matadin.
And just like the Burberry and Bebe spring ads, the Gucci campaign takes place in a sunny garden of sorts.
The campaign features models Lily Donaldson, Natasha Poly, Abbey Lee, Elsa Hosk, and Jonathan Frenk.
Implications - Companies like Gucci thrive by cultivating youthful sophistication in both their products and their advertising. Consumers young and old look to campaigns such as this in order to gauge where the future of fashion is headed, and any company looking to stay ahead of the curve would do well to take note of the way they achieve this ultimate result.
Sunny Garden Fashion Ads
Bright Gucci Spring Summer 2009 Campaign
Trend Themes
1. Youthful Sophistication - Opportunity for companies to create products and advertising that cultivates youthful sophistication.
2. Future of Fashion - Fashion companies can look to campaigns like Gucci's to determine the direction of the industry and innovate accordingly.
3. Staying Ahead - Businesses can learn from Gucci's approach to stay ahead of the curve in the fashion industry.
Industry Implications
1. Fashion - Opportunity for fashion companies to adopt the concept of youthful sophistication in their products and marketing strategies.
2. Advertising - Advertising agencies can draw inspiration from Gucci's campaign to create innovative and eye-catching campaigns for other clients.
3. Retail - Retailers can incorporate the future of fashion trends showcased in Gucci's campaign to attract and engage customers.