Snapchat is now sharing a Gucci Portal Lens that transports users into an interactive virtual 3D world. The augmented reality portal is part of Gucci's Gift Giving campaign and places Snapchat users on a psychedelic island that's full of products from the luxury brand.
The fantastical island is full of not just high-end handbags and accessories but also unconventional additions like a Christmas tree, palm trees that drop candy canes and snowmen. The imaginative virtual world gives fans the chance to connect with Gucci and its products in a way that's immediate, artful and otherwise impossible in the real world.
The Gucci Portal Lens can be accessed via its unique Snapcode or found on Snapchat's in-app Lens Carousel.
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Trend Themes
1. Virtual Reality Shopping - Luxury brands can create interactive virtual worlds that allow customers to explore and connect with products in a unique way.
2. Gamification of Marketing - Brands can use creative and interactive lenses to promote products in a fun and engaging way on social media platforms.
3. Augmented Reality Branding - Using AR technology to create immersive and memorable brand experiences for customers.
Industry Implications
1. Luxury Fashion - Luxury fashion companies can adopt AR technology to create virtual experiences and provide customers with a unique way to shop their products.
2. Social Media - Social media platforms can continue to innovate and offer marketers new ways to engage with customers via interactive lenses and AR technology.
3. Retail - Retailers can incorporate AR technology to create more engaging in-store experiences and provide customers with a seamless omni-channel experience.