Luxury fashion brands are no stranger to customization, and a new Gucci Bespoke Service aims to cater to consumers seeking a highly personalized online shopping experience.
Available through e-commerce website MyTheresa.com, the new Gucci bespoke service is offered to those who purchase the brand's Ace Sneaker. A bespoke feature allows online shoppers to customize the shoe to their liking, whether choosing a distinct embroidery style or looking to monogram a pair with their initials.
Teaming up with Embodee Corp. -- described as a "leader in creating virtual product experiences," Gucci and MyTheresa.com appeal to Millennial consumers seeking authenticity and quality when investing in designer fashion. In addition to making e-commerce more interactive, this service also reframes a classic practice -- bespoke shoe design -- and turns it into an immersive experience that is lead by the everyday shopper.
Personalized Designer Sneakers
A Gucci Bespoke Service is Now Available Through MyTheresa.com
Trend Themes
1. Personalized Sneaker Trend - As luxury brands continue to offer customization options, there is potential for smaller, niche brands to enter the market and offer even more personalized designs and experiences.
2. Virtual Product Experience Trend - As more brands partner with companies like Embodee, there is an opportunity for disruptive innovation in the field of virtual and augmented reality shopping experiences.
3. Authenticity and Quality Trend - As Millennial consumers continue to prioritize authenticity and quality, there is potential for disruptive innovation in the sustainable, ethically-made, and one-of-a-kind fashion market.
Industry Implications
1. Luxury Fashion Industry - As the Gucci Bespoke Service demonstrates, luxury fashion brands can differentiate themselves and stay relevant by offering personalized and immersive shopping experiences.
2. E-commerce Industry - As more brands offer customization options and partner with virtual product experience companies, there is potential for disruptive innovation in the e-commerce industry to create more interactive and engaging shopping experiences.
3. Sustainable Fashion Industry - As consumers seek authenticity and quality in their fashion purchases, there is potential for disruptive innovation in the sustainable and ethically-made fashion industry to create unique, one-of-a-kind pieces that appeal to these values.