ASICS works together with Paperboy Paris on a new iteration of the GT-2160 sneaker model. It is adorned in a silver and white tonal colorway palette. The sneaker gets a mesh material at the underlay base foundation before silver is overlaid on top for a crisp and bold look.
Other defining details include the white polka dot accents and the dots continue along the insole. Other details include the light pink lacing system that secures the wearer's foot in place over the forefoot section. It also features the additional grey set of shoelaces along the side when wearers prefer a more muted look. There has yet to be an official launch date set in place but will be dropping sometime in 2024.
Polka-Dotted Collaborative Sneakers
ASICS Joins Paperboy Paris on the GT-2160 Sneaker Model
Trend Themes
1. Collaborative Sneaker Design - Disruptive innovation opportunity: Brands can partner with designers to create unique and exclusive sneaker designs.
2. Tonal Colorway Palette - Disruptive innovation opportunity: Developing new color palettes can differentiate products and attract consumers.
3. Polka Dot Accents - Disruptive innovation opportunity: Integrating unique patterns and prints can add visual interest to sneakers and apparel.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Implementing innovative materials and designs in footwear can drive brand differentiation and consumer interest.
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