G-STAR RAW and Pharrell Williams recently dropped a collection of jumpsuits adorned with pattern-heavy designs for Spring/Summer 2018. The warm season is upon us and the multi-talented celebrity tapped the fashion label to create a new collaborative project. The jumpsuits made their first appearance back in November at ComplexCon, and are finally available to the public now. The range of jumpsuits are described to be a creative solution to the strict policy of office apparel.
The G-STAR RAW and Pharrell Williams new seasonal garments are created to be worn by both men and women. The styles take on all-over pattern designs of a renowned Savile Row tailoring and implement it onto the iconic coverall design. The collection is comprised of five classic stripe and checkered pieces and is available now at G-Star flagship store locations and online.
Pattern-Heavy Jumpsuits
G-STAR RAW and Pharrell Williams Created a Range of Jumpsuits for SS18
Trend Themes
1. Pattern-heavy Designs - Opportunity for fashion brands to incorporate bold and vibrant pattern-heavy designs into their collections, offering unique and eye-catching garments.
2. Collaborative Projects - The rise of collaborations between celebrities and fashion brands opens up possibilities for innovative and exclusive collections that appeal to a wider audience.
3. Gender-neutral Fashion - The trend of creating clothing pieces that can be worn by both men and women presents an opportunity for brands to tap into a growing market of gender-fluid consumers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage pattern-heavy designs and collaborative projects to differentiate themselves in a competitive market and attract fashion-savvy consumers.
2. Online Retail - The availability of pattern-heavy jumpsuits and other collaborative fashion projects online provides opportunities for online retailers to cater to a broader customer base and reach global markets.
3. Gender-neutral Fashion Brands - Companies specializing in gender-neutral fashion can capitalize on the increasing demand for inclusive and diverse clothing options by offering pattern-heavy jumpsuits that can be worn by anyone.