032c works in collaboration with adidas Originals on two new footwear models in the form of the GSG Mule and the GSG TR shoe. The two silhouettes are true to the design language of both contributing efforts, delivering utilitarian aesthetics that are sporty and technical.
The GSG-9 boasts the shape of a mule and the TR design boasts a hybrid look. The mule arrives in the Savanna colorway with an upper made using neoprene materials. It has branding accents and a rubberized toe cap, all of which sit on top of a chunky sole unit foundation complete with the Traxion outsole. The GSG TR has a highly technical upper and boasts the look of a sneaker and boot all at once.
Technical Rugged Hybrid Footwear
032c and adidas Join Forces on a New Pack of GSG Footwear
Trend Themes
1. Technical Rugged Footwear - Designing and manufacturing technical, utilitarian shoes with sporty aesthetics and materials and rubberized toe caps for durability.
2. Hybrid Footwear - Blending elements of sneakers and boots, making use of neoprene or other technical materials and chunky, durable soles.
3. Collaborative Footwear - Partnering with other fashion or athletic brands to design and develop cutting-edge footwear with unique design language that incorporates technical and utilitarian features.
Industry Implications
1. Outdoor Apparel and Footwear - Creating rugged and technical footwear suitable for various outdoor activities such as hiking and camping.
2. Athletic Footwear - Designing utilitarian athletic shoes that provide comfort and durability without sacrificing style.
3. Fashion Collaboration - Working with other designer brands to create trendy footwear that merges functional and fashionable elements.