In order to make it known to the public that Carulla's stores are open 24 hours, a unique grocery store advertisement campaign was set up. Rather than spreading the message in a conventional way, Carulla had its competitors do the talking.
When local bakeries, grocery stores and liquor stores closed up for the night, Carulla paid these competitors for space on the gates that secured their shops at night. As well as relaying humorous messages, this was a clever way for Carulla to point people in the direction of where they could find a drink, a hot dog or a pastry sometime late in the night after these small shops had closed.
Although it's quite sad to see some of the small shops printed with these messages on them, you had to know that they agreed to give Carulla the ad space in the first place.
Nighttime Grocery Billboards
Carulla's Grocery Store Advertisements Only Come Out After Hours
Trend Themes
1. Late-night Advertising - Opportunity for companies to create unique and unconventional advertising campaigns that target late-night shoppers.
2. Competitive Advertising - Opportunity for companies to use their competitors' advertising space to promote their own products and services.
3. Humorous Advertising - Opportunity for companies to use humor to engage with consumers and raise brand awareness.
Industry Implications
1. Grocery Stores - Using creative advertising techniques to promote products and services during non-traditional hours could attract more customers.
2. Marketing and Advertising - Developing innovative advertising ideas that stand out from the competition could help brands increase visibility and improve sales.
3. Small Businesses - Collaborating with larger companies for advertising or promotion could help boost visibility and attract new customers.