Japan-based publication GRIND Magazine showcases the fashion label sacai's newest selection for Spring/Summer 2018. The magazine label perfectly captures the brand's approach on working with bold pattern details and denim products for the upcoming warmer seasons. GRIND Magazine tapped Japanese actor and musician Yōsuke Kubozuka to model the range of eccentric items.
The sacai Spring/Summer 2018 collection's key design is a text-heavy graphic imprint that recalls Lawrence Weiner -- it is seen on the capsule's anoraks and self-belting shorts. Some refined options include a white shirt with safety-pin details, its beige coat, and plaid suit with earthy hues. The whole selection offers a variety of layering pieces as well to ease the transition into spring. In addition, there are also a selection of printed accessories.
Japanese Actor-Backed Editorials
GRIND Magazine Shows sacai's SS18 Editorial with Yōsuke Kubozuka
Trend Themes
1. Bold Pattern Details - Disruptive innovation opportunity: Create a fashion line that focuses on bold pattern details and incorporates them into everyday clothing items.
2. Text-heavy Graphic Imprint - Disruptive innovation opportunity: Develop a printing technology that allows for large-scale, intricate text-heavy graphic imprints on various materials.
3. Layering Pieces for Transitioning Seasons - Disruptive innovation opportunity: Design a range of versatile layering pieces that can be easily adjusted to accommodate changing weather conditions.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Create a sustainable fashion brand that incorporates bold pattern details into its designs while using eco-friendly materials.
2. Printing - Disruptive innovation opportunity: Develop new printing technologies that enable high-quality, text-heavy graphic imprints on a wide range of materials.
3. Apparel Accessories - Disruptive innovation opportunity: Invent innovative printed accessories that complement fashion trends and offer unique customization options for consumers.