Tattoo artist Kat Von D's highly successful cosmetics line just released a gray lipstick trio. Available exclusively at Sephora, this trio of moody liquid lipsticks offers an unexpected touch to any makeup look. Worn with a simple cat eye, the result is a pretty almost doll-like effect. Worn with a smokey eye, the look becomes much tougher and edgier.
Gray lipstick gained popularity as an accent color after the 90's brown lip became popularized. Both have a cool-toned color base and depending on the shade, some browns can almost look gray.
As more and more people are experimenting with colors and textures outside of what is considered "natural" makeup, cosmetics companies are responding by making avant-garde colors for the mainstream. This experimentation is reflected in Millennial and Gen Z culture as individuals seek opportunities for self-expression.
Gray Lipstick Trios
Kat Von D's Released an Everlasting Liquid Lipstick Gray Trio
Trend Themes
1. Avant-garde Cosmetics - As more people seek opportunities for self-expression, cosmetics companies have the potential to disrupt the industry by creating more avant-garde colors for the mainstream market.
2. Unconventional Lip Colors - With the rise in popularity of unconventional lip colors, there is an opportunity for cosmetics companies to explore unique lip shades and textures.
3. 90's Color Revival - As the 90's brown lip becomes trendy once again, there is an opportunity for cosmetics companies to explore other cool-toned color palettes that may also come back in style.
Industry Implications
1. Cosmetics - Cosmetics companies can bring disruptive innovation to the industry by exploring new colors and textures outside of traditional makeup looks.
2. Fashion - With the rise of unconventional lip colors and avant-garde cosmetics, there is an opportunity for the fashion industry to explore new trends and styles that complement bold makeup.
3. Marketing - As more individuals seek self-expression through unconventional makeup looks, there is an opportunity for innovative marketing strategies that speak directly to these audiences.