The Grenade Energy drinks range has been grown by the brand to offer consumers with a lineup of new flavors to try out when looking for an alternative way to boost their energy. The new drink flavors include Cherry Bomb, Sun of a Beach and Berried Alive, which are all made with caffeine sourced from natural coffee beans. The drinks are also free from sugar and calories, while also containing plant-based BCAAs along with B vitamins and electrolytes.
The latest Grenade Energy drinks are being launched online starting March 15, 2021, while in-store availability will start in April at the Motor Fuel Group and GAP. Tesco will also be offering select lines starting at the end of May for even more availability.
Functional Performance Energy Drinks
These New Grenade Energy Drinks Include Three Fresh Flavors
Trend Themes
1. Natural Caffeine - Opportunity for more energy drinks to use natural caffeine sourced from sources like coffee beans to appeal to health-conscious consumers.
2. Sugar-free Energy Drinks - Opportunity for more companies to offer sugar-free energy drinks to appeal to consumers looking for healthier alternatives to traditional energy drinks.
3. Plant-based Ingredients - Opportunity for more energy drink companies to incorporate plant-based ingredients like BCAAs to cater to the growing demand for plant-based products.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to invest in the energy drink market and come up with innovative products using natural ingredients like caffeine and BCAAs.
2. Retail Industry - Opportunity for retailers to offer more varieties of energy drinks and capitalize on the growing demand for healthier and more natural alternatives.
3. Fitness Industry - Opportunity for fitness companies to collaborate with energy drink companies and come up with innovative products that cater to the needs of health-conscious consumers.