GreenKnickers.org is au natural with the material used in their products (and their comfort with getting skimpy?. Labeled as "fair trade undies for nice people," GreenKnickers produces women’s panties and men’s boxers from hemp, bamboo and fair trade/organic cotton. In addition to their wearable underwear, the eco-fashion designers-for-a-cause also offer special skivvies for cyclists made from bamboo, (thanks to its soft, breathable, antibacterial nature).
The team behind GreenKnickers, Sarah Lucy Smith (eco designer) and Rose Cleary-Southwood (fashion merchandiser), obviously have a sense of humor as evidenced by their YouTube "flicks." They started the line to prove that "ethical choices can be funny, beautiful and sexy" and felt that the logical place to start would be knickers.
The designers believe that organic farming and natural choices help to address the issues of exploitation and fairness in the fashion industry. Keeping the environment and fashion top of mind, it’ll feel good to bare it all! Minus the tree suit.
Nature-Loving Knickers
GreenKnickers Sells Eco-Friendly Underoos With Hilarious Ad
Trend Themes
1. Eco-friendly Fashion - The trend of using sustainable and environmentally conscious materials in the fashion industry, creating opportunities for designers to create ethically-made products using eco-friendly materials like hemp, bamboo, and organic cotton.
2. Humorous Advertising - The trend of using humor in advertising to promote ethical and sustainable brands, creating opportunities for businesses to reach a wider audience and increase brand awareness while conveying a positive message.
3. Specialized Undergarments - The trend of creating specialized undergarments for specific activities, like cycling, using eco-friendly materials, creating opportunities for businesses to offer unique products that cater to niche markets while promoting eco-consciousness.
Industry Implications
1. Fashion - The fashion industry has an opportunity to explore and incorporate sustainable and eco-friendly materials into their products, promoting ethical practices while providing high-quality and stylish clothing options for consumers.
2. Advertising - The advertising industry has an opportunity to create humorous and positive campaigns for ethical and sustainable brands, resonating with consumers and promoting eco-consciousness and ethical practices.
3. Sportswear - The sportswear industry has an opportunity to create specialized, eco-friendly undergarments for specific activities, like cycling, providing athletes with high-quality products that cater to their needs while promoting sustainability and ethical practices.