The Green Tea Hawaii and Green Tea Daily beverage line needed a way to brand themselves separately, but show that the two products have a strong relationship.
So Pixology Designs came out with stunning illustrative packaging that is vibrant in its colors and graphics. Green Tea Hawaii was designed for the Hawaiian market as it dons a mega tidal wave that looks cool and refreshing. Green Tea Daily was designed for the West Coast market and it displays a bright, shining sun across a valley. It looks energetic and joyful, a beverage I would like to drink to start off my day.
Both images for Green Tea Hawaii and Green Tea Daily represent its market and does a good job at doing so.
Tidal Wave Packaging
Green Tea Hawaii Branding Looks Cool and Refreshing
Trend Themes
1. Illustrative Packaging - Opportunity for packaging companies to invest in creative and visually appealing designs that capture the essence of a product and its targeted market.
2. Localization of Branding - Opportunity for businesses to create packaging designs that cater to specific markets and locations in order to increase brand recognition and appeal.
3. Eco-friendly Packaging - Opportunity for packaging companies to implement sustainable materials and eco-friendly designs that align with consumer demands for environmentally responsible products.
Industry Implications
1. Packaging - Packaging companies can invest in innovative designs that will appeal to different markets and meet the increasing demand for eco-friendly and sustainable materials.
2. Beverage - Beverage businesses can create localized branding and packaging for their products to effectively target specific markets and increase brand recognition.
3. Design - Design firms can specialize in creating packaging and branding designs that are visually appealing, creative, and effective in representing a product's identity and targeted market.