Following the rise of athleisure in the world of fashion, many beauty brands launched sweat-proof makeup products and now, OGX is introducing its 'Green Tea Fitness Collection' to provide cleansing solutions for post-sweat hair.
The Green Tea Fitness Collection includes a shampoo, a conditioner, a dry shampoo foam and a few body products to help refresh the hair and revive it after activity. The products in this range favor ingredients like antioxidant-rich green tea and lotus and formulas that help to absorb or wash away sweat and add long-lasting moisture to one's locks.
The OGX Active Beauty Green Tea Fitness collection acknowledges that many consumers are investing in healthy lifestyles by pursuing a range of activities like yoga, HIIT classes or visits to the gym.
Fitness-Focused Haircare
OGX's Green Tea Fitness Collection Shares Post-Sweat Solutions
Trend Themes
1. Post-sweat Haircare - Beauty brands can innovate by providing cleansing and refreshing solutions for post-workout haircare, using ingredients that absorb sweat and add moisture to the hair.
2. Athleisure Beauty - With the rise of athleisure fashion, companies can create beauty products that cater to active consumers, such as sweat-proof makeup and gym-friendly skincare collections.
3. Fitness-focused Ingredients - Beauty companies can tap into the trend of healthy lifestyles by incorporating ingredients like green tea and lotus, which are known for their antioxidant and moisturizing properties, into products geared towards post-workout haircare and skincare.
Industry Implications
1. Beauty Industry - Companies in the beauty industry can capitalize on the trend of post-workout haircare by developing new product lines that cater to active lifestyles and promote healthy hair.
2. Athleisure Industry - The athleisure industry can expand its product offerings to include beauty and haircare products that cater to active consumers and promote a healthy, sporty lifestyle.
3. Fitness Industry - Gyms and fitness studios can partner with beauty brands to offer complimentary samples of post-workout haircare and skincare products to their customers, adding value to their gym experience and promoting healthy habits.