Exotic Green Smoothies

This Coconut Matcha Smoothie is Dairy-Free and Delicious

There are many green smoothies that produce a healthy beverage far better for consumers than the usual milkshake or protein drink. However, in the category of healthy smoothies, none are as exotic as this green-colored drink.

Developed by NYC pastry chef Jen Yee, the Coconut Matcha Smoothie is one of the many beverage confections Yee makes for the Lafayette Grande Café and Bakery. Utilizing the main ingredient found in green tea, Yee makes this drink with 2 tablespoons of matcha powder as well as agave nectar, coconut milk and ice. With the use of coconut milk opposed to cow's milk, this smoothie is also vegan-friendly unlike usual green smoothies.

Consumers can now make this smoothie at home after following the short list of instructions posted on the Food Republic website.
Trend Themes
1. Exotic Green Smoothies - Disruptive innovation opportunity: Expanding the market for unique and flavorful green smoothies by incorporating exotic ingredients like matcha powder.
2. Dairy-free Beverages - Disruptive innovation opportunity: Capitalize on the growing demand for dairy alternatives by creating delicious and nutritious smoothies that do not contain cow's milk.
3. At-home Smoothie Making - Disruptive innovation opportunity: Develop easy-to-follow instructions and pre-packaged kits to enable consumers to make exotic green smoothies at home.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce new and unique smoothie recipes and flavors to cater to health-conscious consumers looking for alternatives to traditional milkshakes and protein drinks.
2. Vegan and Plant-based - Disruptive innovation opportunity: Innovate on dairy-free smoothie options to cater to the growing vegan and plant-based market seeking healthy and delicious alternatives.
3. Online Food Content - Disruptive innovation opportunity: Create engaging and informative online platforms to share smoothie recipes, instructions, and tips, enabling consumers to explore new flavors and make their own exotic smoothies at home.

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