Traditional protein powders are being avoided by some consumers who are looking for a product that isn't packed with added ingredients, which has led to the development and release of the Clean Machine Clean Green Protein. Formulated with Lentein, the protein powder is rich in minerals, vitamins, antioxidants, omega 3s and even polyphenols to make it a far healthier option over traditional whey powder varieties.
The Clean Machine Clean Green Protein is also made with PURISPea, which is the only USA-grown pea protein on the market. The protein powder is also formulated with the ProHydrolase enzyme blend, which will increase protein bioavailability to ensure that you're able to maximize your intake of the supplement. The new powder supplement comes in a Vanilla Chai flavor option.
Lentil-Infused Protein Powders
The Clean Machine Clean Green Protein is Made with Lentein
Trend Themes
1. Clean Ingredients Protein Powders - The demand for protein powders with minimal added ingredients opens up opportunities for clean, natural formulations without sacrificing taste and effectiveness.
2. Sustainable Plant-based Proteins - The use of sustainable and plant-based proteins like Lentein and PURISPea presents an opportunity to tap into the growing market of eco-conscious consumers who prioritize sustainability in their purchasing decisions.
3. Enhanced Protein Bioavailability - Incorporating enzyme blends such as ProHydrolase into protein powders can improve protein absorption and maximize the efficacy of supplements.
Industry Implications
1. Nutrition - The nutrition industry can capitalize on the trend by developing innovative protein powder formulations that use clean ingredients and offer sustainable plant-based options.
2. Fitness - Fitness industry players can leverage the demand for protein powders with enhanced bioavailability to create products that aid in muscle recovery and promote workout performance.
3. Food and Beverage - The food and beverage industry can explore the use of clean ingredients protein powders in the development of functional food and beverage products, providing consumers with convenient protein-rich options.