Danone's Oikos brand is introducing Oikos Greek Yogurt with Almond Butter as a satisfying, protein-rich snack. While both Greek yogurt and nut butter are both known as snacks that are great sources of protein, this new product offers a blend of both to share 13 grams of protein per 5.3-ounce cup—this is comparable to Oikos' Whole Milk Greek Yogurt with 11 grams of protein and Oikos' Triple Zero protein yogurt, which boasts 15 grams of protein per 5.3-ounce cup.
The hybrid snacks are being introduced in varieties like almond butter with maple cinnamon, vanilla, coconut or berries, as well as a sweetened plain option.
Rather than having to settle for a protein-rich snack that comes from either animal protein or a plant-based source, consumers may enjoy a bit of both with these yogurt cups.
Nut Butter Yogurt Blends
Oikos Greek Yogurt with Almond Butter is a Protein-Rich Snack
Trend Themes
1. Nut Butter Yogurt Blends - The combination of Greek yogurt and nut butter as a snack is a new trend in protein-rich snacking.
2. Hybrid Snacks - The introduction of almond butter and Greek yogurt in various flavors creates an opportunity for exploring other hybrid snack options.
3. Dual Protein Sources - The creation of snacks featuring both animal and plant-based protein sources offers a new trend to consider in the protein snack market.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating more hybrid snacks featuring unique flavor combinations.
2. Health and Wellness - The health and wellness industry may consider promoting the benefits of protein-rich snacks in both animal and plant-based options.
3. Consumer Packaged Goods - The consumer packaged goods industry could create new product lines or collaborations that combine popular snacks with added protein sources.