The PROTON Greek olive oil branding is designed to be inherently linked to the way that the oil was used, and still is used today, as a medicinal treatment for a variety of ailments. A premium extra virgin olive oil, PROTON reflects the rich history of Greek oil and pays homage the past in a modern way.
Three different bottle varieties including a black, white and clear design are made present within the PROTON branding to link the product within to different flavor profiles. Each bottle of the PROTON Greek olive oil is topped with a cork stopper that likens it to an ancient elixir that's ripe with positive health benefits.
The branding for PROTON premium extra virgin olive oil is the work of Thanos Dionisis.
Medicinal Olive Oil Branding
PROTON Greek Olive Oil is Packaged to Reflect its Medicinal Uses
Trend Themes
1. Medicinal Packaging - There is an opportunity to incorporate medicinal elements in the packaging design of various products, connecting them to their historical uses.
2. Heritage-inspired Branding - Brands can leverage history and tradition to create modern packaging and branding that resonates with consumers seeking authenticity.
3. Flavor Profile Differentiation - Creating distinct packaging designs for different flavor profiles can help consumers easily identify and choose products based on their preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from incorporating medicinal elements in packaging design to highlight the health benefits of certain products.
2. Health and Wellness - The health and wellness industry can explore heritage-inspired branding to promote natural remedies and connect with consumers seeking traditional healing practices.
3. Design and Marketing - Design and marketing agencies can offer their services to brands looking to create unique packaging designs that differentiate flavors and evoke a sense of history.