The Greatness Awaits campaign for the new PlayStation 4 is every video game fan's dream. The campaign will consist of several print ads and other commercials, but the first commercial released proves that this is a demonstration of marketing genius. The commercial shows actor Taylor Handley as he strolls through a post-apocalyptic urban wasteland. Handley delivers a passionate monologue complementing the viewer's greatness, and warning against turning away from that greatness.
As Handley walks along, more and more people join him. He passes a wide array of strange objects, including a rainbow-painted house and a burning car. Finally, he comes to the edge of a cliff overlooking a battle raging below. Included in the battle are dozens of iconic video game characters, each fighting to achieve greatness.
The visual effects of 'Greatness Awaits,' combined with Handley's powerful speech and the appearance of famous characters makes this commercial the ultimate in video game campaigns.
Disastrous Post-Apocalyptic Commercials
The Greatness Awaits Ad for PlayStation 4 is Epic
Trend Themes
1. Post-apocalyptic Advertising - The trend of using post-apocalyptic themes in marketing campaigns, such as the Greatness Awaits ad for PlayStation 4, provides an opportunity for companies to create visually stunning and emotionally stirring content.
2. Video Game Character Cameos - The inclusion of famous video game characters in ads, as seen in the Greatness Awaits commercial for PlayStation 4, can be a way to tap into consumers' nostalgia and create a sense of community within the gaming world.
3. Multi-media Campaigns - The integration of print ads and video commercials, as done in the Greatness Awaits campaign for PlayStation 4, allows for a multi-dimensional marketing approach that can increase brand awareness and engagement.
Industry Implications
1. Video Games - Companies in the video game industry can incorporate post-apocalyptic themes and iconic character cameos into their marketing campaigns, like PlayStation 4's Greatness Awaits ad, to create buzz and drive sales.
2. Advertising and Marketing - Advertising agencies and marketing firms can utilize the trend of post-apocalyptic themes and multi-media campaigns, exemplified by the Greatness Awaits ad for PlayStation 4, to develop creative and impactful content for their clients.
3. Film and TV Production - The success of visually stunning ads like PlayStation 4's Greatness Awaits demonstrates an opportunity for film and TV production companies to offer their expertise and services to brands looking to create visually striking campaigns.