Los Angeles' new restaurant the Great White Melrose recently opened its doors along Melrose Avenue which is led by co-founder and creative director Sam Cooper. The pink tones are selected to match his childhood home for a personal and nostalgic touch. This marks their third location in the city, and it is also the largest location within the city following the Venice Beach and Larchmont Village restaurants.
The restaurant team talks about the new space, stating that it is "Completely visible from the street, the open concept was developed very intentionally to create a relationship with the neighborhood, the antithesis of the way so many Los Angeles – and specifically West Hollywood – hospitality venues operate,"
Pink-Tonal Outdoor Patios
The Great White Melrose Opens its Bright Patio Restaurant
Trend Themes
1. Outdoor-patio Design - The use of personalized and nostalgic design elements in outdoor patio spaces offers opportunities for differentiation and a unique customer experience.
2. Community-oriented Hospitality Venues - Developing hospitality venues with intentional open-concept designs that prioritize relationship building with the surrounding neighborhood offers new opportunities for local community engagement.
3. Color-toned Restaurant Aesthetics - Incorporating signature color tones and personalized aesthetics into restaurant design provides a unique and memorable brand experience for customers.
Industry Implications
1. Hospitality and Tourism - The hospitality industry can benefit from incorporating thoughtful and personalized design elements in their exterior spaces to attract new customers and differentiate themselves from competitors.
2. Interior Design - Interior designers can find new opportunities to create personalized design experiences for restaurant owners and hospitality venues beyond traditional indoor spaces, such as outdoor patios.
3. Food and Beverage - Incorporating personalized and nostalgic design elements can add uniqueness to the dining experience and enhance brand identity, particularly in highly competitive urban markets.