It turns out that rehab is not for celebrities anymore: ‘Monkey rehab’ is the playful way that many describe the work of the ‘Great Ape Project.’
Located in Brazil, the Great Ape Project rescues non-human great apes like chimpanzees, gorillas, orangotans, and bonobos from dangerous and abusive zoos, research labs, homes, and circuses.
The Great Ape Project offers animals a sanctuary and a second chance. View the pictures above to see some of the clientele, and check out another video on the Great Ape Project here.
Primate Rehab
The Great Ape Project Gives Chimps a Fresh Start
Trend Themes
1. Primate Rehabilitation - Disruptive innovation opportunity: The development of advanced and specialized rehabilitation techniques for non-human great apes can improve their physical and mental well-being.
2. Rescue and Sanctuary Programs - Disruptive innovation opportunity: Creating more rescue and sanctuary programs for non-human great apes can ensure their safety and provide them with a second chance at life.
3. Ethical Treatment of Animals - Disruptive innovation opportunity: Advancing awareness and promoting ethical treatment of non-human great apes in various industries can lead to improved standards and protection for these animals.
Industry Implications
1. Zoos and Wildlife Parks - Disruptive innovation opportunity: Zoos and wildlife parks can implement more spacious and interactive enclosures for non-human great apes, simulating their natural habitat.
2. Animal Welfare Organizations - Disruptive innovation opportunity: Animal welfare organizations can collaborate with research institutions and governments to develop stricter regulations and guidelines for the protection and rehabilitation of non-human great apes.
3. Entertainment and Tourism Industry - Disruptive innovation opportunity: The entertainment and tourism industry can explore alternative forms of animal interaction, such as educational experiences and virtual reality, to reduce the demand for non-human great apes in circuses and entertainment shows.