Versatile Vegan Gravy Granules

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The Kallø Organic Low-Salt Gravy Granules are Gluten-Free

The Kallø Organic Low-Salt Gravy Granules have been announced by Wessanen UK as a new option for consumers that is packed with nutritional benefits. Positioned as a better-for-you product, the granules boast a vegan profile that is also gluten-free, MSG-free and free from artificial ingredients, which makes them a versatile option for enhancing various recipes. The granules can be purchased at Waitrose locations in the UK at a low-cost to make them applicable for consumers of all ranges.

Explaining the new Kallø Organic Low-Salt Gravy Granules, Marketing Director at Wessanen UK Bryan Martins said, "We pride ourselves on having a sustainable and healthy brand portfolio that can help consumers connect to nature through the foods they eat. We’ve got some fantastic products under the Kallø brand that can help to support healthier living, and our new low-salt gravy granules provide a host of nutritional benefits. With more people seeking out gluten-free or vegan- and vegetarian-friendly foods, Kallø is well-placed to meet consumer trends and increase sales in the stocks and gravies category."
Trend Themes
1. Vegan Gravy - Disruptive innovation opportunity: Develop plant-based gravy alternatives to cater to the growing demand for vegan-friendly options in the food industry.
2. Gluten-free - Disruptive innovation opportunity: Create gluten-free versions of popular food products to cater to the increasing number of individuals following a gluten-free diet.
3. Artificial Ingredients-free - Disruptive innovation opportunity: Formulate food and beverage products without artificial ingredients to appeal to health-conscious consumers looking for cleaner, more natural options.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop innovative and healthier food and beverage products to meet the growing demand for vegan, gluten-free, and artificial ingredients-free options.
2. Stocks and Gravies - Disruptive innovation opportunity: Rethink traditional stocks and gravies by offering low-salt alternatives that align with consumer preferences for healthier, low-sodium options.
3. Retail - Disruptive innovation opportunity: Retailers can expand their product offerings by featuring a wide range of vegan, gluten-free, and artificial ingredients-free options to cater to the increasing demand from health-conscious consumers.

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