The newest addition to MillerCoors' line of Henry's Hard Soda revisits a classic childhood comfort—grape soda. The adult soda beverage boasts a grape flavor, "a subtle citrus aroma" and even a hint of sweetness from real sugar cane.
The all-new Hard Grape Soda joins other fruity flavors in the brand's assortment, including Hard Orange Soda and Hard Cherry Cola. Like the rest of the hard soda collection, the newest flavor is sold in a six-pack, as well as 16-ounce cans.
Hard sodas came onto the market competing with craft beer brews for the attention
of consumers who are eager to experiment with flavor. Part of their success can be attributed to the fact that consumers are seeking out sweet beverages that also satisfy their desire for comfort and nostalgia.
Alcoholic Grape Sodas
Henry's Hard Soda Now Makes a Grape Soda with 4.2% Alcohol
Trend Themes
1. Alcoholic Grape Sodas - Opportunity to capitalize on the growing trend of alcoholic sodas with grape flavors, catering to consumers' desire for nostalgic, sweet beverages.
2. Flavored Alcoholic Beverages - Chance to innovate and introduce new flavors in the flavored alcoholic beverages market, catering to consumers who are seeking unique and adventurous drinking experiences.
3. Craft Brew Alternatives - Potential to disrupt the craft beer market by offering an alternative in the form of hard sodas, appealing to consumers looking for new and exciting drink options.
Industry Implications
1. Beverage Industry - Opportunity for the beverage industry to tap into the growing demand for alcoholic grape sodas, targeting consumers who are seeking nostalgic and sweet beverage options.
2. Alcohol Manufacturing - Advantageous position for alcohol manufacturers to expand their product lines and produce flavored alcoholic beverages, including grape sodas, to cater to the evolving consumer preferences.
3. Adult Soft Drinks - Scope to create a niche market for adult soft drinks, specifically alcoholic grape sodas, to cater to consumers who are looking for non-traditional alcoholic beverage options with nostalgic flavors.