As an alternative to granola bars, Trader Joe’s is introducing Organic Mixed Berry Granola Bites, which are formed into bite-sized clusters. The snacks are made with a base of granola that consists of organic oats and crisp brown rice, plus all-organic sweetened dried cranberries, freeze-dried raspberries, raisins and dried apple. The bites share just 100 calories and are packed into 0.85-ounce packs that are grouped into boxes containing five individual snack pouches.
The vegan and gluten-free granola bites from Trader Joe's make simple on-the-go snacks, and they offer more convenience than a bag of loose granola and more fun than the average granola bar.
For chocolate and cookie lovers, Trader Joe's also makes Organic Chocolate Chip Granola Bites.
Berry Granola Bites
Trader Joe's Organic Mixed Berry Granola Bites are Snackable Clusters
Trend Themes
1. Organic Snack Alternatives - The rise of organic and healthier snack options presents an opportunity for brands to create innovative and convenient alternatives to traditional snacks.
2. Bite-sized Snacks - The popularity of bite-sized snacks opens up avenues for brands to create snackable clusters that offer convenience and portion control for on-the-go consumers.
3. Vegan and Gluten-free Options - The demand for vegan and gluten-free snacks provides an opportunity for brands to develop innovative products that cater to specific dietary restrictions or preferences.
Industry Implications
1. Health Food Industry - The health food industry can capitalize on the organic snack trend by creating and promoting a wide range of organic and healthier snack alternatives.
2. Convenience Food Industry - The convenience food industry can explore the bite-sized snack trend by developing and marketing convenient, portion-controlled snack options for busy consumers.
3. Specialty Food Industry - The specialty food industry can tap into the vegan and gluten-free market by innovating and offering a diverse range of vegan and gluten-free snack options.