Gramicci and SOPH. work in collaboration on a new collection designed for the Fall/Winter 2022 season inspired by militaristic shapes and elevated luxury. The duo highlight themes that nod to Californian cool aesthetics and the minimalism true to Japanese design.
One of the most notable elements of the new capsule is the introduction of a fabric technique that blends Japanese hardwood charcoal known as binchō-tan, which absorbs odors and impurities. It is blended with solotex and wool to create the new fabrication. Some of the items in the new range include the oversized pullover sweater, the MA-1 zipped jacket with a plethora of pockets, Wide Ventilation pants, and more -- the capsule is now available to shop online.
Cross National-Themed Fashion
Gramicci and SOPH. Launches a New FW22 Collection Together
Trend Themes
1. Cross-national Fashion - Designing clothes that combine elements from multiple cultures presents the opportunity to create unique and culturally-inclusive fashion collections that appeal to a wider market.
2. Sustainable Fabric Techniques - Introducing innovative and sustainable fabric techniques, like blending binchō-tan with wool, presents opportunities to create environmentally-friendly fashion pieces that are still luxurious and comfortable to wear.
3. Californian-japanese Minimalism - Designing fashion pieces that blend the Californian coolness with Japanese minimalism creates the opportunity to produce unique cross-cultural fashion collections that cater to a younger and more adventurous market.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from incorporating cultural design elements and sustainable fabric techniques to appeal to a more wide-ranging and eco-conscious market.
2. Textile Manufacturing - Manufacturing companies that create innovative textile techniques by blending traditional and modern materials can drastically improve sustainability in the textile industry and present opportunities to enter new markets.
3. International Trade and Commerce - The incorporation of diverse cultural themes in fashion collections can create opportunities to expand the international trade and commerce industry and present unique experiences to different regions worldwide.