Puma teamed up with digital artisan Wagmi-san to create a limited-edition pair of Grailed Puma Slipstream sneakers, and owners can authenticate their purchase in the metaverse. Thanks to the NFC chip that's embedded in the physical footwear design, those who own the limited-edition sneakers can link to a digital twin in the form of an NFT.
The phygital sneakers invite sneakerheads into the metaverse accessories store 10KTF, located in the virtual city of New Tokyo. Puma's collaboration with this shop is known for offering streetwear products and its owner Wagmi-san marks the brand's largest web3 collaboration to date.
Phygital products that can be authenticated in the metaverse offer several advantages for consumers, including enhanced security, increased accessibility, and greater flexibility when it comes to accessing or trading assets.
Collectible Phygital Sneakers
The Grailed Puma Slipstream Can Be Authenticated in the Metaverse
Trend Themes
1. Phygital Collectibles - The combination of physical and digital objects allows for new possibilities for authentication and ownership in the metaverse.
2. Nfc-enabled Products - The use of NFC technology allows for seamless linking between physical and digital assets, opening up opportunities for new product experiences.
3. Web3 Collaborations - Partnerships with web3 companies and creators can lead to new and innovative ways to engage with consumers and create unique products.
Industry Implications
1. Fashion & Apparel - By integrating NFC technology into physical products, fashion and apparel companies can explore new ways to authenticate and offer unique experiences to their customers.
2. Blockchain & Cryptocurrency - The use of NFTs (non-fungible tokens) to authenticate physical collectibles in the metaverse can unlock new opportunities for blockchain and cryptocurrency-based businesses.
3. Gaming & Virtual Reality - The intersection of physical and digital objects opens up new possibilities for enhancing the gaming and virtual reality experiences of users, as well as for creating new revenue streams.