Noble Cacao is a company that prides itself with its gourmet Mexican chocolate product. The business relies on a passionate approach to ingredient selection and experimentation, focusing on carefully selected cacao grown from the rainforests of Mexico, with a focus on "the aromas of pineapple, banana, mango, flowers and precious woods."
To meet the incredibly sophisticated standard and curious taste of its gourmet Mexican chocolate, Noble Cacao also needed a subtle and elegant visual identity that would capture the attention of consumers who are looking to indulge in a luxurious manner. As a result, Noble Cacao taps Guadalajara-based design firm Menta who draws inspiration from "flavor intensity, unique notes, and lush origin." The gourmet Mexican chocolate ends up entertaining a minimalist packaging aesthetic that is accented through a stylish font and a bold colorway.
Gourmet Mexican Chocolate Packaging
Menta Produces a Chic and Elegant Identity for Noble Cacao
Trend Themes
1. Luxury Food Packaging - There is an opportunity to create sleek and modern packaging designs for high-end food products.
2. Minimalist Design Aesthetics - A minimalistic design approach can be effective for making a product appear elegant and high-end.
3. Flavor-driven Product Design - Designing products with an emphasis on flavor can create a unique and memorable experience for customers.
Industry Implications
1. Food Packaging - Companies can differentiate themselves by creating packaging that captures the essence of the product and appeals to luxury consumers.
2. Design and Branding - Branding and design firms have an opportunity to create visually striking packaging that highlights the unique qualities of high-end products.
3. Gourmet Food Products - Manufacturers of gourmet food and drink products can use packaging to convey the quality and uniqueness of their offerings, attracting discerning customers.