IndustriaHED created the glass jar labels for Legurmê's gourmet antipasti products using carefully selected colors from paint swatches. Each label was created using a paint swatch that suited its ingredients and markets the gourmet antipasti brand's products in a bold way.
The colors and typography play a vital role in the elegance of this packaging. In order to convey a strong and direct message, the lettering of the brand's name is hand-drawn on the front of each label while label colors are meant to mimic and represent the boldest flavors.
For example, the jar containing eggplant is represented with a dark purple label and playfully illustrated vegetables. These labels aim to appeal to a younger generation of food enthusiasts who appreciate the natural ingredients and playful color combinations adapted by this brand.
Paint Swatch Salsa Labels
These Gourmet Antipasti Packahes Feature Vibrant Glass Jars
Trend Themes
1. Color-inspired Packaging - Using carefully selected colors from paint swatches to create visually appealing packaging for food products.
2. Hand-drawn Typography - Incorporating hand-drawn lettering to create a unique and bold brand identity.
3. Playful and Vibrant Labels - Using bold and vibrant colors to appeal to a younger generation of food enthusiasts.
Industry Implications
1. Food Packaging - Exploring innovative and visually appealing packaging designs for food products.
2. Graphic Design - Utilizing hand-drawn typography and playful color combinations in branding and packaging design.
3. Food and Beverage - Targeting younger food enthusiasts with visually appealing and vibrant packaging for gourmet food products.