The Goruck GR1 Heritage backpack is the latest version of the accessory that is focused on providing wearers with a ruggedly durable version of the everyday gear carrier.
The backpack is constructed with a Waxed Duck Canvas along with Red Wing Leather accents that replace the 1000D Cordura nylon that is traditionally used. The backpack comes in two size options including 21-liters and 26-liters to make it suited for everyday commuter use or longer trips where a bit more storage space is required.
The Goruck GR1 Heritage backpack is priced at $395, and comes in three color options including Dark Oak, Field Tan and Olive, which will each show their age with use to highlight creases and wear for a truly rustic finish.
Rugged Waxed Canvas Backpacks
The Goruck GR1 Heritage Backpack Comes in Two Sizes
Trend Themes
1. Waxed Canvas Backpacks - Opportunities for companies to innovate in the durable backpack space, through use of different, eco-friendly materials and design features.
2. Red Wing Leather Accents - Companies can focus on producing leather accented backpacks for consumers who want rugged, yet sleek looking everyday gear carriers.
3. Two Size Options - Companies can create backpacks with multiple size options, targeting commuter use and longer trips, providing consumers with more choice in bag sizes.
Industry Implications
1. Outdoor Gear - Opportunities for companies to innovate in outdoor gear with durable, long-lasting alternatives to traditional materials and stylish design elements.
2. Fashion Accessories - Companies can focus on producing stylish everyday gear carriers with a rugged edge, appealing to fashion conscious consumers.
3. Luggage - Opportunities for companies to innovate in the luggage industry by creating backpacks suited for longer trips yet still functional for everyday life.