Squigs' signature gooseberry hair oil features amla oil (derived from the gooseberry plant,) which has been used for centuries within Indian communities for its beautifying benefits. The brand's Gooseberry Delight Hair Oil helps to promote strong, shiny, and healthy heads of hair, and it introduces a modern formulation that's free from unnecessary ingredients, such as fragrances and dyes.
The lightweight and effective hair oil is designed to be massaged into the scalp and ideally left overnight before it is ready to be shampooed out. The versatile oil is also beneficial as a styling solution, and it can be used sparingly to smooth frizz.
The nourishing hair oil from Squigs exemplifies the brand's commitment to free-from formulas and fun packaging.
Gooseberry Hair Oils
Squigs' Gooseberry Delight Hair Oil Modernizes an Ancient Beauty Treatment
Trend Themes
1. Gooseberry Hair Care - The rise of natural and traditional hair care treatments such as gooseberry hair oil presents an opportunity for disruptive innovation in the hair care industry.
2. Free-from Formulations - With the popularity of brands like Squigs that focus on free-from formulas, there is an opportunity for disruption in the beauty and personal care industry by offering cleaner, simpler ingredient alternatives.
3. Overnight Hair Treatments - Overnight hair care treatments, like Squigs' Gooseberry Delight Hair Oil, are gaining traction leading to opportunities for innovation in the hair care industry.
Industry Implications
1. Hair Care - The emergence of natural and traditional hair care treatments like gooseberry hair oil creates disruptive innovation opportunities in the hair care industry.
2. Beauty and Personal Care - The increasing demand for free-from formulas in beauty and personal care products presents disruptive innovation opportunities in the market.
3. Packaged Goods - With brands like Squigs boosting novelty packaging, there is an opportunity for innovation in packaging designs in the packaged goods industry.