The Goopglow Restore + Shine Hair Serum targets frizz control with cuticle-sealing vitamin C. goop Beauty rolled out its newest haircare product as a pre-wash oil to help users reach their desired hair goals.
goop is known for its innovative self-care products. Founded by Gwyneth Paltrow, the beauty brand now offers a shine-focused haircare solution. Ideal for treating split ends, dryness, and frizz, the Goopglow Restore serum is made from seabuckthorn, plumeria monoi oil, squalane, academia, sesame, and sunflower oils. The nourishing serum is clinically proven to deliver the desired results. Its omega-rich formula shows the best results after repeated use. Users will notice additional shine, smoothness, and excellent hair texture following the pre-wash serum's absorption.
Frizz-Controlling Vitamin C Oils
goop Launched the Goopglow Restore + Shine Hair Serum
Trend Themes
1. Frizz-controlling Haircare Products - There is an opportunity for haircare companies to create more products that target frizz control, such as serum or oil infused with vitamins and oils like seabuckthorn, plumeria monoi oil, squalane, academia, sesame, and sunflower oils.
2. Pre-wash Hair Serums/oils - Developing more pre-wash hair serums/oils can be a potential innovation opportunity to treat split ends, dryness, and frizz and promote hair shine, smoothness, and texture.
3. Clinically-proven Haircare Products - There is potential for more haircare products that are clinically proven to deliver results, like the Goopglow Restore serum, which can attract customers searching for a more scientific approach to haircare.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can benefit from investing in and developing more innovative, targeted haircare products like the Goopglow Restore serum.
2. Wellness and Self-care - Companies in the wellness and self-care industry can create more haircare products that are aimed towards improving hair health and promoting self-care practices.
3. Natural/organic Haircare Products - Natural/organic haircare companies can develop more haircare products infused with natural ingredients like seabuckthorn, plumeria monoi oil, squalane, academia, sesame, and sunflower oils, which can attract customers looking for more holistic haircare solutions.