This Goop candle is definitely intriguing by way of design and, well, scent. Titled 'This Smells Like My Vagina,' the product is bound to immediately capture the attention of consumers. On one hand, this is because of the ultra-provocative title. On the other hand, the fact that it is launched by the Gwyneth Paltrow-owned lifestyle brand might have something to do with it.
The Goop Candle is offered with a slick and minimalist aesthetic. The packaging of the product boasts a flower-inspired design which adds elegance and makes it stand out. 'This Smells Like My Vagina' presents a scent that is described as "funny, gorgeous, sexy, and beautifully unexpected." It is a blend of geranium, citrusy bergamot, and cedar, combined with Damask Rose and ambrette seed.
Provokingly Empowering Candles
This Daring Goop Candle Went Viral and It Sold Out Very Quickly
Trend Themes
1. Provocative Naming - Opportunities for brands to capture attention and provoke curiosity through daring and unconventional product names.
2. Minimalist Packaging - Potential for brands to stand out with sleek and elegant packaging designs that create a sense of sophistication.
3. Unexpected Scents - Demand for unique and unconventional scent combinations that offer a new olfactory experience for consumers.
Industry Implications
1. Beauty and Personal Care - Brands can disrupt the beauty and personal care industry by introducing provocative and unexpected product offerings that challenge traditional norms.
2. Home Decor and Lifestyle - Opportunities for brands in the home decor and lifestyle industry to create products that not only serve a functional purpose but also provoke emotions and create conversation.
3. Fragrance and Candles - Disruptive innovation potential in the fragrance and candles industry by pushing boundaries with unconventional scents and daring branding strategies.