Google announced today a new initiative they call "RE < C" which stands for Renewable Energy Cheaper than Coal. There aim is to develop methods to produce electricity from renewable sources cheaper than the traditional black coal method of the last 100 years/
Google has hired energy experts and engineers for the project and are putting hundreds of millions of dollars beginning with research and development within solar thermal energy and geothermal energy. 40% of all electricity production in the world is still generated from coal, the emissions of which belong to one of the largest contributors of global warming.
"Cheap renewable energy is not only critical for the environment but also vital for economic development in many places where there is limited affordable energy of any kind," said Sergey Brin, Google Co-founder and President of Technology.
Google's RE < C Initiative
Renewable Energy Cheaper than Coal
Trend Themes
1. Renewable Energy - Google's RE < C initiative focuses on developing methods to produce electricity from renewable sources cheaper than coal, creating disruptive innovation opportunities in the renewable energy industry.
2. Solar Thermal Energy - Google's research and development in solar thermal energy presents disruptive innovation opportunities in the solar energy industry, aiming to make solar power more cost-effective than coal.
3. Geothermal Energy - Google's investment in geothermal energy research and development can lead to disruptive innovations in the geothermal energy industry, aiming to make geothermal electricity cheaper than coal-based electricity.
Industry Implications
1. Renewable Energy - Google's RE < C initiative is highly relevant to the renewable energy industry, offering opportunities for disruptive innovations that can shift the energy landscape towards more sustainable alternatives.
2. Solar Energy - Google's focus on solar thermal energy presents disruptive innovation opportunities in the solar energy industry, with the goal of making solar power more cost-effective and accessible than coal-based electricity.
3. Geothermal Energy - Google's investment in geothermal energy research and development holds the potential for disruptive innovations in the geothermal energy industry, aiming to surpass coal as a primary source of electricity.