Good Weird is a new genderless skincare brand backed by Evan Mock. The formulation of Good Weird's products is based on two principles: giving customers an immediate emotional boost and continuously aiming to enhance their skin over time. At launch, three innovative products are available: the 'Back From Vacay Bronzer,' the 'Balmy Weather Moisture Stick,' and the 'Cold Brew Under Eye.'
"Good Weird has an original approach to beauty," Mock commented. "[...] As Creative Director I’ll be able to showcase my skills behind the camera on future campaigns and products. We really want to build a community around Good Weird and change the conversation around who can and can’t explore the beauty aisle."
The Good Weird collection is available on the brand's website.
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Trend Themes
1. Solution-first Beauty Brands - The rise of solution-first beauty brands creates opportunities for developing emotionally appealing and effective skincare products.
2. Genderless Skincare - The emergence of genderless skincare creates opportunities to cater to the growing demand for inclusive and diverse beauty products.
3. Emotional Boost Skincare - The trend towards skincare products that provide an immediate emotional boost and long-term benefits presents opportunities to create innovative and holistic beauty solutions.
Industry Implications
1. Skincare Industry - Innovative skincare companies like Good Weird can disrupt the traditional skincare industry by focusing on providing unique and effective solutions for consumers.
2. Gender-neutral Beauty Industry - The gender-neutral beauty industry has the potential to disrupt the traditional beauty industry by offering inclusive and diverse products for consumers.
3. E-commerce Industry - The growing popularity of direct-to-consumer (DTC) e-commerce platforms creates opportunities for beauty startups like Good Weird to reach wider audiences and disrupt the existing retail distribution channels.