The Good Food Prescription program has been launched by digital health company Good Measures as a way to help consumers ascribe to the food-as-medicine approach for everyday wellness.
The program will work by harnessing the brand's patented technology to curate meal plans personalized to their according to their health profile, food preferences and more. The program will then generate a shopping list which, thanks to Instacart, will be purchased and delivered using its new Care Carts technology. The program approach could help consumers to eat well in an ultra-easy manner that could greatly benefit their overall health.
Chief Customer Officer at Good Measures Caroline Carney commented on the Good Food Prescription program saying, "Diet-related disease is the No. 1 cause of death in the United States, with a price tag of $1.7 trillion in direct medical expenditures and indirect costs.This is a tragedy of epidemic proportions. By choosing our Good Food Prescription program, health plans such as WellCare of Kentucky are showing their commitment to food as medicine as a way to prevent disease, slow disease progression and improve health equity."
Food-as-Medicine Programs
The Good Food Prescription Program is Delivered by Instacart
Trend Themes
1. Food-as-medicine Programs - The rise of personalized meal plans as a means to address diet-related diseases presents an opportunity for innovative meal delivery services to integrate with healthcare providers.
2. Patented Meal Planning Technology - Companies that develop and patent technology that tailors meal plans to individuals' health needs can disrupt the healthcare industry by lowering healthcare costs and improving health outcomes.
3. Health Equity Solutions - The Good Food Prescription program's focus on improving health equity through food-as-medicine could serve as a disruptive innovation opportunity for companies to reevaluate their approaches to healthcare and wellness.
Industry Implications
1. Healthcare - The personalized, preventative approach of food-as-medicine programs presents a major disruption to the traditional healthcare industry model.
2. Meal Delivery Services - Meal delivery services can expand into the healthcare space by partnering with healthcare providers and developing technology for personalized meal planning to address diet-related diseases.
3. Technology - The combination of healthcare and meal delivery services by using patented technology for personalized meal planning presents a new opportunity for healthcare technology companies looking to disrupt the healthcare industry.