You don't need to be a human projectile anymore. Well... Maybe not.
Honda's press release notes, "Honda Motor Co., Ltd. today announced it has succeeded in developing the world's first production motorcycle airbag system. The new system, which can help lessen the severity of injuries caused by frontal collisions, is to be made available on the new Gold Wing motorcycle scheduled for release in late spring of 2006 in the US."
Implications - Consumers are constantly on the lookout for products that can improve their quality of life. Businesses that devote their efforts to ensuring that consumers are able to maintain a safe, healthy and well-balanced lifestyle will grow popular amongst consumers. Shoppers will recognize the compassion of such behavior and choose to invest in a businesses based on similar characteristics.
Motorcycle Airbags
First Mainstream Motorcycle With Airbag
Trend Themes
1. Motorcycle Airbags - The development and implementation of airbag systems in motorcycles will continue to grow as a trend, making the roads safer for riders.
2. Vehicle Safety Technology - As consumers become more safety-conscious, development of new safety technology for vehicles will continue to be a trend for businesses in the automotive industry.
3. Advanced Personal Protective Gear - Motorcycle airbags pave the way for more advanced personal protective gear, leading to a potential trend in the sports and outdoor recreation industries.
Industry Implications
1. Automotive - The development and implementation of new vehicle safety technology, including airbag systems, presents a disruptive innovation opportunity in the automotive industry.
2. Motorcycle - The motorcycle industry can capitalize on the trend towards safety-consciousness and create further innovations in motorcycle safety technology.
3. Sports & Outdoor Recreation - The advancement of personal protective gear, potentially including airbag technology, creates opportunities for disruptive innovations in the sports and outdoor recreation industry.