Nike introduces another tonal iteration of the signature Air Max 97 sneaker model for the season with the Gold Bullet colorway. This year celebrates the 25th anniversary of the silhouette and recently, the sportswear giant delivered the Silver Bullet colorway to honor its roots.
The shoe made its first launch back in 1999 and the familiar palette made its recent release in 2018. Now, it retains the same look with hues of Metallic Gold with contrasting touches of white, black, and Varsity Red. It starts with a mesh material making up the base foundation of the upper and then is detailed with matching gold leather overlaying on top. Other details include the branding and Nike Air-infused midsole.
Chunky Gold Tonal Sneakers
Nike's Air Max 97 Sneaker Gets Another Retro Gold Bullet Design
Trend Themes
1. Tonal Sneaker Design - Opportunities to innovate more sneaker models with tonal colorways.
2. Retro Sneaker Remakes - Opportunities to recreate popular sneakers from the 90s and early 2000s.
3. Celebrity Sneaker Collaborations - Opportunities to partner with celebrities and create exclusive sneaker designs.
Industry Implications
1. Sportswear - Sportswear companies can explore tonal sneaker designs as a new trend.
2. Fashion - Fashion retailers can focus on selling trendy retro sneaker remakes.
3. Retail Merchandising - Retail companies can collaborate with celebrities to create exclusive collections and drive sales.