The MSCHF Sneaker program by the brand continues to grow with the new tonal iteration of the Gobstopper sneaker joining the roster. This marks the second Gobstopper and it is inspired by the candy itself as it unveils a new color with each layer.
The construction blends together mesh, rubber, and nubuck together and creates a unique take that is inspired by the candy. It is detailed with bright colors that stand out in contrast against the muted tonal base foundation and also can be entirely customized based on wear and tear. This second launch of the Gobstopper sneaker is set to release officially on December 6th on the MSCHF Sneaker app through a raffle.
Layered Nubuck Chunky Sneakers
The MSCHF Sneaker Program is Joined by the Gobstomper Sneaker
Trend Themes
1. Customizable Chunky Sneakers - Opportunities arise for brands to launch shoe lines that cater to customer customization using different materials and colors.
2. Inspiration From Pop Culture for Design - Designers can create unique designs inspired by popular cultural icons that stand out and make a statement.
3. Digital Raffle for Limited Edition Products - Brands can leverage digital platforms for raffle sales of limited edition products creating hype and exclusivity among consumers.
Industry Implications
1. Footwear - The footwear industry can explore fusing different materials and customization to create unique style statements.
2. Fashion - Fashion brands can use pop culture iconography to create disruptive and attention-grabbing designs.
3. E-commerce - E-commerce platforms can be used for raffle sales for limited edition products to increase consumer engagement and exclusivity.