The McVitie's Go Ahead FibreJacks are a flavorful, nutritious snack option focused on versatility to support consumers looking for a healthy way to satiate their midday hunger.
The flapjack snack comes in two flavors including Raspberry and Blueberry, which feature 139-calories and 138-calories per serving, respectively. Crafted with wholegrain oats, the snacks are being launched now at Sainsbury's for 65p for a single bar and £1.99 for a four-pack. The product will receive a wider launch in August when it arrives at Asda, Co-op Morrisons and select convenience stores.
Chief Marketing Officer at pladis UK&I Aslı Özen Turhan spoke on the new McVitie's Go Ahead FibreJacks saying, "We’re excited to launch the brand new Go Ahead FibreJacks that have the benefits of being high in fibre and the goodness of wholegrain oats, but still taste delicious! They’re a great way to give your day a little lift."
Fruity High-Fiber Flapjack Snacks
The McVitie's Go Ahead FibreJacks Come in Two Flavors
Trend Themes
1. High-fiber Snacks - Opportunity for the snack industry to focus on incorporating more high-fiber options to meet the demand for healthier snack alternatives.
2. Flapjack Innovation - The success of the McVitie's Go Ahead FibreJacks presents an opportunity for companies to innovate within the flapjack sector, combining healthy ingredients with flavorsome options.
3. Versatile Snacking - There is a trend towards versatile snacking options that cater to multiple dietary requirements, an opportunity for food companies to develop products that can be consumed by a wider range of consumers.
Industry Implications
1. Snack Industry - The snack industry as a whole has ample opportunity for disruptive innovation by developing products that meet the increasing demand for healthier snack options.
2. Healthy Eating Industry - As consumers continue to focus on healthy eating, there is an opportunity for businesses in the healthy eating industry to develop products and technologies that meet this demand.
3. Convenience Store Industry - There is an opportunity for businesses in the convenience store industry to increase their healthy snack options, as consumers become more health-conscious and demand healthier snack alternatives while on the go.