G-SHOCK launches the new full-metal GM-B2100 Series, which features three timepieces in total. The latest includes the tonal options of either dark grey, copper, or silver. It uses a three-step surface finish process that brushes in vertical and circular motions before polishing it out. The watches have three lug connection as well as screw-back casebacks to ensure that it is the thinnest full metal models on the roster.
Using the brand's Touch Solar charging technology, it pairs well with the Bluetooth Smartphone Link function and Connected app for more features. Warren Halliwell, the brand's Content & Campaign Manager states, "The GM-B2100 is a resilient icon that has evolved over time and wholeheartedly endorses G-SHOCK’s Never Give Up spirit. You can easily say the same about Steven. He has earned the right to be called one of Europe’s most accomplished young entrepreneurs. From social media and marketing to podcasting, television – Steven is an icon of the digital age"
Metal Digital Timepiece Collections
G-CHOCK Launches the New Fully Metal GM-B2100 Series
Trend Themes
1. Full-metal Watches - The trend of using full-metal watches with advanced technology opens avenues for collaborations with luxury brands and fashion designers.
2. Touch Solar Charging Technology - The trend of using touch solar charging technology to make watches sustainable and eco-friendly opens opportunities in the wearable tech industry for developing more efficient power sources.
3. Bluetooth Smartphone Link Function - The trend of incorporating Bluetooth smartphone link functionality in watches creates opportunities to partner with mobile phone manufacturers to improve user experience and drive sales.
Industry Implications
1. Fashion - The full-metal watch design trend provides opportunities for collaboration between fashion brands and watch manufacturers, targeting fashion-forward consumers.
2. Luxury - The trend of incorporating advanced technology into luxury watches creates opportunities to appeal to tech-savvy luxury consumers, as well as collaborate with tech companies to create a new luxury tech market.
3. Renewable Energy - The trend of using touch solar charging technology in watches creates opportunities for collaborations between watch manufacturers and renewable energy companies to create sustainable and environmentally friendly products.