Kale-lalu-yaha is a product of simplicity-driven skincare company Krave Beauty, which was recently launched by beauty influencer Liah Yoo. The 5.25% Glycolic Acid treatment is applied two to three times per week as a toner using a cotton ball, preferably before bed.
The rinse-free treatment has a resurfacing, exfoliating affect on skin that makes the most of its leafy green ingredients to deliver antioxidant benefits. Key ingredients in addition to the sugar cane-derived Glycolic Acid include aloe, hyaluronic acid and Vitamin B5.
Krave Beauty by Liah Yoo was conceived as a brand that would deliver product experiences that deliver expert results with little fuss, aiming to fight back against the multitude of products we grew up with that encourage using more than actually needed.
Exfoliating Kale-Based Toners
Kale-lalu-yAHA is a Greens-Based Glycolic Acid Treatment
Trend Themes
1. Greens-based Skincare - There is a trend towards using greens-based ingredients in skincare products, particularly for exfoliating and antioxidant purposes.
2. Simplicity-driven Skincare - Consumers are increasingly seeking out skincare brands that focus on delivering expert results through minimalist product experiences.
3. Rinse-free Treatments - There is a trend towards skincare products that can be applied and left on without the need for rinsing, providing a convenient and time-saving option for consumers.
Industry Implications
1. Beauty and Skincare - Beauty and skincare companies can incorporate greens-based ingredients and minimalist product experiences into their product offerings to meet consumer demand.
2. Natural and Organic Products - Natural and organic product brands can leverage the trend towards greens-based skincare to differentiate their offerings and appeal to eco-conscious consumers.
3. Convenience and Time-saving Products - Brands in the convenience and time-saving products industry can incorporate rinse-free skincare treatments into their product lineups to appeal to busy consumers.